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There's a couple of important things to do when you set up your Youtube channel specifically for video marketing. You want to make things as easy as possible for people looking at your channel to look at your offer.
Not only that, but you need to decide on a channel strategy, as there's different ways of using Youtube:
1. Upload each video on a brand new channel
To be honest this used to work better than it currently does, search engines are making it more and more difficult to create multiple channels, as they all need to be verified to use all the features.
Because verifying a channel requires the use of phone, Google (who owns Youtube) limit the amount of phone numbers you can use. There were previously apps that provide unlimited phone numbers but these methods have been banned by Google
Using this method will require research into how to verify many channels or simply not verifying the channel (and sacrificing on page optimization
2. Channel for value content and another for review videos
A lot of marketers consider this the "safe" way of doing it when it's really not. Youtube is a community and they have rules to be followed to reduce the risk or having a channel suspended or terminated.
If your channel is flagged and it is then reviewed by Youtube, if the content is nothing but review videos with no other value content whatsoever, this is increasing the risk of having the channel penalized.
Youtube like to see you providing value to others, which is why it is VERY important to create value videos as well as review videos.
3. Everything on one channel
This is the channel strategy we'd recommend as Youtube allows you to position the content where you see fit, so if you have a channel with 50 review videos, but only 5 "how to" tutorials and value videos, you can put all your value videos up front on the main screen.
This not only gives a better impression for your channel, but increases your subscriber rate.
The downside is obviously the fact everything is one channel, so make sure to create value videos and do everything you can to protect your Youtube channel using this strategy.
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Source:
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Youtube Channel Strategy - Video Marketing camera iphone 8 plus apk | |
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| People & Blogs | Upload TimePublished on 2 Jan 2016 |
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