A good email autoresponder is probably the most important tool you will need as an internet marketer. “The Money Is In The List”, granted not as much as it used to be, but it's still a very effective method of converting leads into sales.
One of the main reasons most people get into online marketing in the first place is because of the freedom potential – once you’ve set up a funnel that is properly automated with an autoresponder, you can earn money 24 hours a day, even while you’re asleep, that's why you need an autoresponder.
What Can an Autoresponder Do:
Automatically send out a follow up series of pre-written emails to new subscribers, allowing you to earn their trust and convert those leads into buyers.
Allow you to send one-off emails or "broadcasts" to your whole list, or a segment of your list, any automated when it goes out.
Allow you to create opt-in forms for your capture pages and blogs, and track the opt-in rates of your pages.
Track email open rates click-through rates.
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