As a video marketer on Youtube, you really need to know how to add annotations & clickable links to your videos. Clickable annotations is actually one of the most under utilized tools in youtube video marketing.
It's quite easy to do and has multiple benefits, increasing your clicks to your associated web site being the biggest one.
Clickable annotations are great for a "call to action". In particular, the spotlight annotation means you can create something in your presentation, whether it be on Powerpoint or Camtasia, and bring it to life by positioning a clickable box over the top of the area you'd like to make clickable.
You can also just use the note feature but it's still recommended to actually have your link in the presentation, that way if anyone decides to steal your video, it will show your link inside the presentation itself.
These annotations are very powerful in the fact you can send them straight to your money site and any page on your site if you've got a hosting account with your domain.
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